Content dissemination in Vehicular Ad-hoc Networks has a myriad of applications, ranging from advertising and parking notifications, to traffic and emergency warnings. This heterogeneity requires optimizing content storing, retrieval and forwarding among vehicles to deliver data with short latency and without jeopardizing network resources. In this paper, for a few reference scenarios, we illustrate how approaches that combine Content Centric Networking (CCN) and Floating Content (FC) enable new and efficient solutions to this issue. Moreover, we describe how a network architecture based on Software Defined Networking (SDN) can support both CCN and FC by coordinating distributed caching strategies, by optimizing the packet forwarding process and the availability of floating data items. For each scenario analyzed, we highlight the main research challenges open, and we describe a few possible solutions.