Regenerative hospitality has often been described as a prerogative of small boutique hotels in nature-based places. These properties are usually very connected with the natural and social ecosystems around them and provide extraordinary experiences for guests. The general manager – often the owner – can embrace net-positive thinking and guide the property alongside the staff towards regeneration. However, regeneration can be for all types of hospitality properties. This research presents a case study of a Swiss city property that is working towards regeneration; thanks to data triangulation and a structured workshop, the property's board of directors generated a better understanding of regeneration and prioritized the actions towards it.