As learners’ access to knowledge has changed, so have their expectations of what and how they expect to learn in hospitality and tourism degree programs. This paper explores experiences of digital natives in a flipped classroom environment supported by open source technology (MOOCS, Moodle & Mahara) and Team Academy methodology. Blended learning is explored and practical experiences with experimental team activities are presented. Results show a potential the existence of a Blue Ocean, that can generate high levels of satisfaction, fast learning of tacit knowledge and the option for learners to develop tools, that can be utilised in academic and professional environments. The approach to teaching and learning here presented provides hospitality and tourism institutions with the opportunity to manage demand and supply within the dynamic world economy, by applying revenue management techniques, based on forecasted demand, willingness to pay as well as an activity based costing. The approach outlined provides cost and differentiation advantages, while widening access to university learning.