When Leif Edvinsson first coined the term intellectual capital in the early 1990ties, he wanted to overcome the one-dimensional focus on financial capital and shareholder value, in particular. Just as IQ scores were developed to measure the likelihood of mastering our lives and ultimately succeeding, IC scores were developed to measure the likelihood of business future success and survival in an increasingly turbulent environment. This paper aims to challenge our outdated and backward-looking understanding of value and success by linking the IC framework with the attention-based view of the firm, system dynamics, organizational learning and sensemaking. Properly applied, IC can not only help to accelerate the necessary sustainable transformation of our businesses and society, but also redefine what we teach in business schools about corporate value, role models and successful careers for the next generation. If we stop defining value and success in financial terms only, we will open the doors to many more opportunities to shape our own destiny and the future viability and resilience of organizations and our society at large.