Introduction : This study aimed to assess the potential of ImmeRgaMe, an innovative 360° immersive serious game, to enhance motivation and engagement in MRI education for first-year radiographer students. Methods : The platform was developed as part of an educational innovation initiative and designed to complement traditional teaching methods. It integrates storytelling, progression mechanisms, and interactive tools to teach MRI safety protocols, physical principles, and clinical methods. Beta testing involved 42 participants (students and educators) who completed standardized surveys to evaluate gameplay, usability, and learning outcomes. The impact of microlearning videos embedded in the game was also assessed through pre- and post-test quizzes with 63 first-year students. Results : The beta version received positive feedback, with over 90 % of participants rating the gameplay and integrated tools as satisfactory. Students demonstrated improved performance in quizzes after using the microlearning videos, with an average score increase of 19 % across tests. Survey results indicated that 97 % of respondents found the videos helpful for understanding course content, and 86 % believed the game could support their progress during MRI internships. Conclusion : ImmeRgaMe effectively fosters student motivation and engagement, bridging the gap between theoretical and practical knowledge in MRI training. While promising, further refinement and broader testing are needed to evaluate its impact on knowledge retention and skills development, as well as its applicability to other imaging modalities. Implications for practice : The implementation of serious games like ImmeRgaMe in radiography education could reshape and modernize traditional teaching methods. By adapting this approach to other imaging modalities, educators could offer immersive and interactive learning experiences, fostering self-regulated learning and aligning training with the complex demands of clinical practice.