Relatively little practice-based research explores situated learning beyond the level of basic skill development. This article seeks to expand our understanding by focusing on the situated development of high-level creativity in the practice of haute cuisine and the role of the master–apprentice relationship in this development. Much has been written on what creativity is and where it happens, but little is known about how it is developed. By using an insider to investigate highly creative practitioners, namely, world-renowned chefs, this research provides the necessary contextual understanding for studying and explaining the development of high-level creativity in this field.