Swiss SME and start-up sustainable internationalization to Asian emerging markets : recent trends and promotion initiatives
Author(s)
Régnier, Philippe (School of Management Fribourg, HES-SO, University of Applied Sciences Western Switzerland) Baschung, Lukas (Haute école de gestion Arc, HES-SO, Haute Ecole Spécialisée de Suisse Occidentale)
Date
2024-11
Published in
Proceedings of the EAMSA 40th Annual Conference
Volume
2024
Pagination & equivalents
12 p.
Presented at
Euro-Asia Management Studies Association’s (EAMSA) 40th Annual Conference, New Delhi, India, 2024-11-20, 2024-11-23
