The Austrian School of Management pioneered a holistic approach to management that encompasses strategic thinking and action, making it a powerful tool for navigating disruptive change, uncertainty, and global competitive pressures. In a market landscape rife with complexity, the ability to shape markets becomes a distinct advantage. To empower organizations to continually expand their horizons and seize opportunities, the Austrian School of Management advocates the use of multiple modes of learning. It's core focus is on strategic thinking, strategic execution and the creation of structures conducive to this form of learning. Furthermore, the Austrian School of Management utilizes a dynamic process that includes sensing, creating, transferring, evolving and transforming. These processes serve as means to create and exploit new concepts while leveraging existing capabilities. The ultimate goal is to achieve and sustain competitive advantage by skillfully balancing efficiency and flexibility.