This scholarly inquiry delves into the nuanced domain of industrial tourism, specifically scrutinizing company visits as a distinctive facet within the European tourism sector. Methodologically grounded in qualitative analysis, the study comprehensively examines 14 prominent European enterprises. Employing rigorous investigation of both official online representations and TripAdvisor reviews, the research elucidates the pivotal elements that contribute substantively to the visitor experience. Noteworthy findings encompass a pronounced emphasis on multisensory engagement, architectural valorization, co-creation dynamics, tangible experiences, individualization, and effective scenarization. The study also rigorously examines the confluence between articulated promises on official platforms and the nuanced perceptions articulated by visitors on TripAdvisor. The resultant construct, E.V.A.D.I.S., encapsulates the fundamental constituents shaping a profound and enriched industrial tourism experience, thereby augmenting the scholarly discourse on experiential tourism and offering actionable insights for industry stakeholders.