This research focuses on the growing trend of company visits as experien-tial opportunities. It aims to thoroughly comprehend these "company visit" experiences by evaluating dimensions such as product dramatization and aligning them with the Experience Economy paradigm. By examining 14 European and Swiss companies through online sources, it identifies fac-tors influencing visitor experiences, emphasizing discrepancies in ex-pected versus actual sensory stimulation, especially taste and sight. The study categorizes these visits based on manufacturing authenticity and personalized human interactions. It identifies positive and negative ele-ments affecting visitor experiences, emphasizing the significance of the factory store, product testing, employees, guides, and information. Ulti-mately, this research contributes to understanding how to create memora-ble company visit experiences and suggests future paths for research in experience design and sensory impact.