Elmar Mock's extraordinary story began in a small village in Switzerland. Born in 1954, he was the son of an Austrian immigrant and a Swiss mother. School was difficult, as he struggled with dyslexia. Nevertheless, he graduated from engineering school, obtained a job with a Swiss manufacturer ETA. By the age of 26, he had co-invented the Swatch. Following the accidental death of his brother, Stephane, in 1985, he decided to leave his job and launch his own creativity and innovation consulting company Creaholic, in 1986. in 2014, Elmar retired from Creaholic and created with his second wife Helene Mock née Kett, a second company : 'Mock-Kett'. He has created more than 80 families of patents in various industries and has been involved in more than 600 projects. He is also a member of the advisory boards of some of the spin-offs incubated by Creaholic. He remains active as a speaker and international consultant with 'Mock-Kett', which promotes the motivational side of invention. He has received numerous awards and his book 'The Innovation Factory' has been published in three languages. The case depicts a one-of-a-kind creative mindset and offers in-depth reflections on the concepts of creativity, innovation and intrapreneurship and their applications in organizations.