An Internet based distribution strategy of luxury products and services grounded on qualitative Web discourse analysis
2008
Détails
Titre
An Internet based distribution strategy of luxury products and services grounded on qualitative Web discourse analysis
Auteur(s)/ trice(s)
Broillet, Alexandra
Dubosson, Magali
Trabichet, Jean-Philippe
Dubosson, Magali
Trabichet, Jean-Philippe
Date
2008-01
Publié dans
In : Proceedings of the 2008 IEEE International ProfessionalCommunication Conference, 13-16 July 2008, Montréal. Piscataway, NJ: IEEE, 2008. P. 1-7
Domaine
Economie et Services
Ecole
HEG - Genève
Le document apparaît dans
Documents de conférences
Global
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