000014212 001__ 14212
000014212 005__ 20240503114951.0
000014212 022__ $$a2329-3284
000014212 0247_ $$2DOI$$a10.4236/ojbm.2024.123074
000014212 037__ $$aARTICLE
000014212 039_9 $$a2024-05-03 11:49:51$$b0$$c2024-05-02 15:21:32$$d1000066$$c2024-05-02 15:11:23$$d1000066$$c2024-04-29 13:03:52$$d0$$y2024-04-29 13:03:44$$z1000016
000014212 041__ $$aeng
000014212 245__ $$aOptimal investment in advertising and quality to mitigate a possible product-harm crisis
000014212 269__ $$a2024-04
000014212 300__ $$a13 p.
000014212 506__ $$avisible
000014212 520__ $$9eng$$aProduct-harm crises are the nightmare of any firm due to their disastrous effects on sales and image. These crises lead to loss of consumer trust, severe damage to brand reputation, extensive negative media coverage, legal and financial repercussions, decline in market share, negative impact on investor confidence, and increased regulatory scrutiny. Overall, product-harm crises pose significant challenges to companies, emphasizing the critical importance of effective risk management and crisis preparedness. The present paper proposes a new model to compute the optimal investment in quality and advertising in order to reduce the probability of occurrence of a possible product-harm crisis and mitigate its effects. This method uses stochastic control theory and can be used for both tangible products and services. An extension of this method is also proposed in order to take endogenously competition. This extension uses a game theoretical approach
000014212 540__ $$acorrect
000014212 592__ $$aHEG - Genève
000014212 592__ $$bCRAG - Centre de Recherche Appliquée en Gestion
000014212 592__ $$cEconomie et Services
000014212 65017 $$aEconomie/gestion
000014212 6531_ $$9eng$$aoptimal investment
000014212 6531_ $$9eng$$aproduct-harm crisis
000014212 6531_ $$9eng$$astochastic optimal control
000014212 6531_ $$9eng$$agame theory
000014212 6531_ $$9eng$$aadvertising
000014212 6531_ $$9eng$$aquality
000014212 655__ $$ascientifique
000014212 700__ $$aMoresino, Francesco$$uHaute école de gestion de Genève, HES-SO Haute Ecole Spécialisée de Suisse Occidentale
000014212 773__ $$tOpen journal of business and management$$jVol. 12$$kNo. 3$$qpp. 1390-1402
000014212 8564_ $$yPublished version$$9ac629661-fa12-4d40-82a3-7059f9b52bc3$$s2015596$$uhttps://arodes.hes-so.ch/record/14212/files/Moresino_2024_Optimal_investment_in_advertising_and_quality_to_mitigate_a_possible_product-harm_crisis.pdf
000014212 906__ $$aGOLD
000014212 909CO $$ooai:hesso.tind.io:14212$$pECONOMIESERVICES_ALL$$pGLOBAL_SET$$pHEG_GE_ARTICLES_SCIENTIFIQUES
000014212 950__ $$aI2
000014212 980__ $$ascientifique
000014212 981__ $$ascientifique