@article{Moresino:14212,
      recid = {14212},
      author = {Moresino, Francesco},
      title = {Optimal investment in advertising and quality to mitigate  a possible product-harm crisis},
      journal = {Open journal of business and management},
      address = {2024-04},
      number = {ARTICLE},
      pages = {13 p.},
      abstract = {Product-harm crises are the nightmare of any firm due to  their disastrous effects on sales and image. These crises  lead to loss of consumer trust, severe damage to brand  reputation, extensive negative media coverage, legal and  financial repercussions, decline in market share, negative  impact on investor confidence, and increased regulatory  scrutiny. Overall, product-harm crises pose significant  challenges to companies, emphasizing the critical  importance of effective risk management and crisis  preparedness. The present paper proposes a new model to  compute the optimal investment in quality and advertising  in order to reduce the probability of occurrence of a  possible product-harm crisis and mitigate its effects. This  method uses stochastic control theory and can be used for  both tangible products and services. An extension of this  method is also proposed in order to take endogenously  competition. This extension uses a game theoretical  approach},
      url = {http://arodes.hes-so.ch/record/14212},
      doi = {https://doi.org/10.4236/ojbm.2024.123074},
}