The struggle of individuals to balance work and personal life and the high levels of stress in today’s society lead to an increased search for well-being. Consumers are now looking for companies that can assist them in their pursuit of well-being, resulting in the emergence of such offerings in various sectors, particularly tourism and hospitality. Hotels are increasingly prioritizing the enhancement of guest well-being experiences. In this article, we propose that socio-cognitive mindfulness, which refers to actively processing information within one's surrounding context, could be used by hotels, especially those in the luxury segment, to improve perceived guest well- being and overall guest experience. Four propositions are provided and implications for research and practice are discussed.