Résumé

This paper proposes a technique able to support coupled open innovation opportunities elicitation. Researchers suggest solution toward companies that need techniques to identify partnership opportunities in order to cope with increasing competition. The need for practical mechanisms to identify open innovation opportunities has indeed emerged from the literature. Hence, our research focuses on identification and testing of coupled open innovation opportunity elicitation with simple mechanism. For this purpose, we realized a quasi- experimentation, using methodologies of design science for solution prototyping, participant observation and ethnographic interviews as well as service blueprint to analyze the service providers situations and identify the areas of improvement, and finally apply the tools of blue ocean strategy. The emergent opportunities have been analyzed through an opportunity matrix, based on differentiators and non-negotiable elements of each stakeholder. The proposed coupled open innovation blueprinting process allows participants to share information and create alliances in a limited time and space and for a very low cost.

Détails

Actions