Research question: • Conceptually: Can we observe and document a similar role for global cities regarding the internationalization of SMEs to emerging markets located in East Asia as one of the three mega-pillars of the global economy? • Empirically: Are European/Swiss SMEs using more and more East Asian global cities as hubs or platforms offering appropriate services to reach regional emerging markets (ASEAN + China) Focus 2014-16: Bangkok, Hong Kong, Shanghai, Singapore (+Tokyo)
Titre
Exploring the role of Global Cities in East Asia (Bangkok, Hong Kong, Shanghai, and Singapore)
Date
2015-01
Publié dans
Swiss/European SME internationalization and distant emerging markets
Publié par
Shanghai, Republic of China, 27 January 2015
Pagination
5 p.
Présenté à
Swiss/European SME Internationalization and Distant Emerging Markets presented at the Institute of World Economy, Shang hai Academy of Social Sciences, Shanghai, Republic of China, 27/01/2015
Type de papier
full paper
Domaine
Economie et Services
Ecole
HEG-FR