We examine if online information search trends reflect public interest in purchasing hotel rooms. We introduce the trends into univariate forecasting models and conventional structural models of room night stays and occupancy rates. We also examine the association between the trends and hotel REIT stock returns. We find that on a monthly frequency, search trends are significantly reflective of future room night stays and occupancy rates after controlling for known determinants of these variables. Inclusion the trends significantly improve the weekly forecasts of the performance fundamentals.