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000001048 022__ $$a0261-5177
000001048 0247_ $$2DOI$$a10.1016/j.tourman.2015.01.028
000001048 037__ $$aARTICLE
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000001048 041__ $$aeng
000001048 245__ $$aThe interactive effects of online reviews on the determinants of Swiss hotel performance :$$ba neural network analysis
000001048 269__ $$a2015-10
000001048 506__ $$avisible
000001048 520__ $$9eng$$aFrom a strategy perspective, the growth of social media accelerates the need for tourism organisations to constantly re-appraise their competitive strategies. This study contributes theoretically to the tourism performance literature by validating a new approach to examining the determinants of hotel performance. Drawing from and extending prior hotel determinants studies, this study uses artificial neural network model with ten input variables to investigate the relationships among user generated online reviews, hotel characteristics, and Revpar. The sample includes 235 Swiss hotels for the period 2008-2010, with 59,688 positive reviews from 69 online sources. The empirical findings reveal four hidden nodes that have a significant impact on RevPar. Three of these have negative impacts: room quality, positive regional review, hotel regional reputation, and regional room star rating has a positive impact. Further, the findings imply that there may be boundaries to reputational benefits for Swiss hotels.
000001048 592__ $$aHEG-VS
000001048 592__ $$bITO-Institut de Tourisme
000001048 592__ $$cEconomie et Services
000001048 65017 $$aEconomie/gestion
000001048 6531_ $$9eng$$aartificial neural network
000001048 6531_ $$9eng$$adeterminants of performance
000001048 6531_ $$9eng$$ahotel
000001048 6531_ $$9eng$$aonline reviews
000001048 6531_ $$9eng$$aSwitzerland
000001048 6531_ $$9eng$$atourism
000001048 6531_ $$9eng$$auser-generated content
000001048 655__ $$ascientifique
000001048 700__ $$aPhillips, Paul$$uKent Business School, University of Kent, Canterbury, Kent, CT2 7PE, UK
000001048 700__ $$aZigan, Krystin$$uKent Business School, University of Kent, Medway Campus, Kent, ME4 4AG, UK
000001048 700__ $$aSantos Silva, Maria Manuela$$uFaculdade de Economia, Universidade de Coimbra, 3004-512, Coimbra, Portugal
000001048 700__ $$aSchegg, Roland$$uUniversity of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)
000001048 773__ $$jOctober 2015, no. 50, pp. 130-141$$tTourism Management
000001048 8564_ $$s585457$$uhttps://arodes.hes-so.ch/record/1048/files/schegg_interactiveeffects_2015.pdf$$93ea0ba0d-910c-4c8e-96ff-2d77221e6fbc
000001048 906__ $$aNONE
000001048 909CO $$ooai:hesso.tind.io:1048$$pECONOMIESERVICES_ALL$$pGLOBAL_SET
000001048 950__ $$aI2
000001048 980__ $$ascientifique