@article{Phillips:1048,
      recid = {1048},
      author = {Phillips, Paul and Zigan, Krystin and Santos Silva, Maria  Manuela and Schegg, Roland},
      title = {The interactive effects of online reviews on the  determinants of Swiss hotel performance : a neural network  analysis},
      journal = {Tourism Management},
      address = {2015-10},
      number = {ARTICLE},
      abstract = {From a strategy perspective, the growth of social media  accelerates the need for tourism organisations to  constantly re-appraise their competitive strategies. This  study contributes theoretically to the tourism performance  literature by validating a new approach to examining the  determinants of hotel performance. Drawing from and  extending prior hotel determinants studies, this study uses  artificial neural network model with ten input variables to  investigate the relationships among user generated online  reviews, hotel characteristics, and Revpar. The sample  includes 235 Swiss hotels for the period 2008-2010, with  59,688 positive reviews from 69 online sources. The  empirical findings reveal four hidden nodes that have a  significant impact on RevPar. Three of these have negative  impacts: room quality, positive regional review, hotel  regional reputation, and regional room star rating has a  positive impact. Further, the findings imply that there may  be boundaries to reputational benefits for Swiss hotels.},
      url = {http://arodes.hes-so.ch/record/1048},
      doi = {https://doi.org/10.1016/j.tourman.2015.01.028},
}