Twitter and NVivo : an efficient pair in the qualitative coding technique

Baudet, Cédric (Haute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

Being a trendy source of data for researchers, Twitter and NVivo are used in this paper to illustrate the qualitative coding approach . Firstly , we browse the qualitative research literature ; secondly , we illustrate the well - known Grounded Theory (GT) process with a p ractical example of efficient coding using Twitter and NVivo. We conclude with research implications, limitations and future research directions.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG Arc - Haute école de gestion Arc
Institute:
Institut du Management et des Systèmes d'Information
Subject(s):
Economie/gestion
Sciences de l'information
Publisher:
Lyon, France, 24 avril 2015,
Date:
Lyon, France
24 avril 2015,
2015
Pagination:
10 p.
Published in
Proceedings on 1st International Conference Twitter for Research
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2015-10-15, last modified 2018-11-09

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