Optimal design and pricing of e-services

Moresino, Francesco (Haute école de gestion de Genève, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

Ideally, the price of a service should take into account the cost structure, the perceived value to customers and the competition. Apparently, the only method satisfying these properties which is valid even for non-homogeneous services was proposed by Debély et al. (2008) and Fragnière et al. (2008). However, this method has a major drawback: to be able to construct the model, one must be familiar with operations research. In this paper, we develop a generic model that requires only data and where no modelling is needed. This permits even non-specialists to use this powerful method.


Mots-clés:
Type de conférence:
full paper
Faculté:
Economie et services
Ecole:
HEG GE Haute école de gestion de Genève
Institut:
CRAG - Centre de Recherche Appliquée en Gestion
Classification:
Economie/gestion
Adresse bibliogr.:
Bucharest, Romania, 04-07th May 2017
Date:
Bucharest, Romania
04-07th May 2017
2017
Pagination:
396-401 pp.
Titre du document hôte:
Proceedings of the 16th International Conference on Informatics in Economy (IE 2017)
Le document apparaît dans:

Note: The status of this file is: restricted


 Notice créée le 2017-09-25, modifiée le 2017-10-18

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