A process for co-creating shared value with the crowd: tourism case studies from a regional innovation system in western Switzerland

Grèzes, Vincent (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Girod Lehmann, Béatrice (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Schnyder, Marc (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Perruchoud, Antoine

Despite the presence of a regional innovation system, the gross value added attributed to tourism in the Swiss region of Valais is declining. Innovation policies fostering private initi-atives and collaboration between companies, researchers, and coaching services have been reinforced recently, and policy instruments are in place to support strategic indus-tries. However, no incitement instrument is dedicated to supporting the co-creation and the creation of shared value through local actors. This article presents a co-creation pro-cess of shared value and the lessons learned while implementing a new mode of innova-tion and entrepreneurship in two case studies in the peripheral region of Valais, Switzerland. The aim of the process is the co-creation of shared value-based business mod-els, with an emphasis on the use of crowdsourcing to find new ways to create shared value.


Keywords:
Article Type:
scientifique
School:
HEG VS HES-SO Valais-Wallis - Haute Ecole de Gestion & Tourisme
Institute:
ITO-Institut de Tourisme
Subject(s):
Economie/gestion
Date:
2016
Host Journal:
Technology innovation management review
Numeration (vol. no.):
November 2016, vol. 6, no 11, pp. 32-39
ISSN:
1927-0321
External resources:
Appears in Collection:



 Record created 2017-09-11, last modified 2017-09-18

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