Building brand relationship quality among hotel loyalty program members

Chen, Yong (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Lo, Ada S. (School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong) ; Hyunjung Im, Holly (College of Culture and Tourism, Jeonju University, Seoul, Korea) ; Qu, Hailin (School of Hotel and Restaurant Administration, Oklahoma State University, Stillwater, Oklahoma, USA)

Article Type:
scientifique
School:
Ecole hôtelière de Lausanne
Subject(s):
Économie/gestion
Date:
2017
Host Journal:
International Journal of Contemporary Hospitality Management
Numeration (vol. no.):
January 2017, vol. 29, no 1, pp. 458-488
DOI:
ISSN:
0959-6119
Appears in Collection:



 Record created 2017-04-28, last modified 2017-09-09

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)