Potential of open innovation models in the tourism sector : three case studies

Doctor, Marut (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Schnyder, Marc (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Bürche, Sandra (Institute of Geography, University of Berne)

In the framework of an applied research project, three examples of virtual processes on touristic innovation in Switzerland were monitored from the beginning until the end. The three case studies were the Swiss Federal Railways Real Estate in Berne, the Valais State Rescue Organization in Sierre, and the Graubünden Tourism in Chur. The aim of documenting these observations was to have an in-depth understanding of the implementation of the Open Innovation approach in the tourism sector. The different enterprises formulated a question in a form of a problem to solve. This question was put on the website www.​atizo.​com, for 6–8 weeks. During that period, the enterprise could collect a wide spectrum of ideas from the public, some of which were truly innovative. Prises were awarded to the best ideas. Three interviews conducted by the enterprise were performed. In the framework of this research project, one managed to derive ideas and gather results that illustrated the workings behind the innovation process conducted by Swiss tourism enterprises. This chapter also evaluates the innovation process of the Swiss tourism enterprises, especially regarding crowdsourcing, the advantages and inconveniences of Open Innovation models, and finally looks at success factors and obstacles related to the implementation of the Open Innovation projects.


Ecole:
HES-SO Valais-Wallis
Institut:
Institut Tourisme
Classification:
Économie/gestion
Adresse bibliogr.:
Heidelberg, Springer
Date:
Heidelberg
Springer
2016
Pagination:
pp. 333-341
Titre du document hôte:
Open tourism : open innovation, crowdsourcing and co-creation challenging the Tourism Industry
DOI:
ISSN:
2366-2611
ISBN:
9783642540882
Le document apparaît dans:

Note  Le statut de ce document est: non diffusé




 Notice créée le 2016-09-28, modifiée le 2017-05-22

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