The role of personalized services and control: an empirical evaluation of privacy calculus and technology acceptance model in the mobile context

Liu, Zhan (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Shan, Jialu (Global Center for Digital Business Transformation, International Institute for Management Development for Digital Business Transformation, International Institute for Management Development (IMD Business School)) ; Pigneur, Yves (Faculty of Business and Economics (HEC), University of Lausanne)

The last few years have witnessed an explosive growth in the use of smartphones. Such widespread use brings with it concerns over the protection of privacy. Building upon existing privacy concern literature, this study has developed a theoretical framework that combines privacy calculus model with a technology acceptance model (TAM) in the mobile application context. Also examined is the role of personalized services and users’ perceived information control in this domain. Based on a study of 308 participants, the results reveal that perceived enjoyment has replaced perceived ease-of-use as a main predictor of perceived behavioral intentions in a mobile TAM. The findings also showed that personalized services and users’ perceived information control have a strong effect on both privacy calculus and mobile TAM.


Keywords:
Article Type:
scientifique
School:
HES-SO Valais-Wallis
Institute:
Institut Informatique de gestion
Subject(s):
Informatique
Date:
2016
Pagination:
32 p.
Host Journal:
Journal of information privacy and security
DOI:
ISSN:
1553-6548
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2016-09-27, last modified 2017-10-31

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