Strategy tools: : contextual factors impacting use and usefulness

Roper, Angela (International Centre for Hotel and Resort Management, University of West London, St Mary's Road, Ealing, London W5 5RF, UK) ; Hodari, Demian (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

Strategy tools are a common element of tourism and hotel management courses, journal articles and textbooks. In this paper we explore why practitioners do not find tools useful and hence reject their use as a strategy practice. Drawing on a cross-case analysis of qualitative data from three hotel companies, key findings suggest that strategy tools may restrict the deployment of experience-based knowledge, strategy practices are legitimised by top managers' perceptions and the lack of strategizing activities inhibits the potential for tool use. The industry context, including the unique ownership-management structure and institutionalised practices, also significantly influences the use and perceived value of tools. Practitioners are recommended to reconsider the ability of strategy tools to facilitate debate and act as boundary spanning objects and tourism researchers are encouraged to further study how practitioners use and value tools in order to create new ones based on practice rather than only on theory.


Mots-clés:
Type d'article:
scientifique
Ecole:
Ecole hôtelière de Lausanne
Classification:
Économie/gestion
Date:
2015
Titre du document hôte:
Tourism Management
Numérotation (vol. no.):
December 2015, vol. 51, pp. 1-12
DOI:
ISSN:
0261-5177
Le document apparaît dans:

Note  Le statut de ce document est: non diffusé

Note: The status of this file is: restricted


 Notice créée le 2016-03-16, modifiée le 2017-09-09

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