Strategy tools : contextual factors impacting use and usefulness

Roper, Angela (International Centre for Hotel and Resort Management, University of West London, St Mary's Road, Ealing, London W5 5RF, UK) ; Hodari, Demian (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

Strategy tools are a common element of tourism and hotel management courses, journal articles and textbooks. In this paper we explore why practitioners do not find tools useful and hence reject their use as a strategy practice. Drawing on a cross-case analysis of qualitative data from three hotel companies, key findings suggest that strategy tools may restrict the deployment of experience-based knowledge, strategy practices are legitimised by top managers' perceptions and the lack of strategizing activities inhibits the potential for tool use. The industry context, including the unique ownership-management structure and institutionalised practices, also significantly influences the use and perceived value of tools. Practitioners are recommended to reconsider the ability of strategy tools to facilitate debate and act as boundary spanning objects and tourism researchers are encouraged to further study how practitioners use and value tools in order to create new ones based on practice rather than only on theory.


Keywords:
Article Type:
scientifique
Faculty:
Economie et Services
School:
EHL Ecole hôtelière de Lausanne
Subject(s):
Économie/gestion
Date:
2015
Published in
Tourism Management
Numeration (vol. no.):
December 2015, vol. 51, pp. 1-12
DOI:
ISSN:
0261-5177
Appears in Collection:

Note The status of this record is: restricted access

Note: The status of this file is: restricted


 Record created 2016-03-16, last modified 2018-08-31

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)